New Reception Study on Food, Inc.

The Norman Lear Center at USC’s Annenberg School of Communication has recently released the results of a comprehensive survey of viewers of the 2009 film, Food, Inc., which was produced by Participant Media (which funded the study). I feel lucky to have stumbled upon this for use in my chapter on ecocinema for the forthcoming Cambridge Companion to Lit & Environment.

The results of the study demonstrate the continuing importance of ecomedia theory and practice. According to researchers, “This study of the 2010 Oscar nominee Food, Inc. found that very similar viewers, with an equal likelihood to see the film, had significantly different eating habits and food shopping habits based on exposure to the film.”